星际穿越

8月4日深圳雅昌艺术中心，百岁山“青春圆梦·大咖开麦”直播盛典拉开帷幕。         Various robots are on display at the 2026 World AI Conference in Shanghai, on July 17, 2026. Photos: VCG
When machines begin to think, how should humans coexist with them? When algorithms participate in decision-making, how can security be ensured? When technology challenges ethics, how can governance keep pace? As the divide continues to widen, how can inclusiveness be achieved? 
At the opening ceremony of the 2026 World AI Conference (WAIC) and High-Level Meeting on Global AI Governance, Chinese President Xi Jinping pointed out that we should always guide AI development with human wisdom and international consensus, so that AI can truly become a mighty force that increases the well-being of humanity and advances human civilization.
In the intelligent era, we share the same planet and must pull together. Standing at the forefront of the times and shouldering the responsibilities of a major country, China is advancing global AI governance in an all-round way, making it deeper and more substantive. From laying down the opening strokes through its own development, to the "broad-brush freehand" of top-level design, and then to the "fine-brush painting" of detailed implementation, China is working to make the dividends of technology benefit the world and to make the bottom line of security clearly visible. This is China's commitment to the world, and also humanity's answer to the future. 
Building a solid foundation for governance through strength at home 
Not long ago, Kimi K3, a new-generation large AI model developed in China, was released as open source and was made available for anyone to download. With 2.8 trillion parameters, it is currently the world's largest open-source model in terms of parameter count.
Kimi K3 is one member of the "China team" in the AI field that have attracted global attention. Six of the world's top 10 applicants for generative AI patents are headquartered in China. The Financial Times has noted that Chinese companies are joining the global front ranks in AI innovation while outperforming their peers in cost efficiency.
Since the 18th National Congress of the Communist Party of China (CPC), the Party Central Committee with Comrade Xi Jinping at its core has attached great importance to AI development, improving top-level design, strengthening work arrangements, and promoting an overall and systematic leap in China's comprehensive AI strength. 
Data show that the adoption rate of AI technology among China's manufacturing enterprises above designated size has exceeded 30 percent, the core industries of the intelligent economy have grown to more than 1 trillion yuan (about $139 billion), the number of generative AI users has surpassed 600 million, and China has become the world's largest holder of AI patents. China has achieved notable results in AI technological innovation and industrial applications, with its overall strength significantly enhanced.
Standing at the new starting point of the 15th Five-Year Plan period (2026-30), China is consolidating the foundation for innovation through greater self-reliance and strength in science and technology and embracing the global opportunities through the "AI Plus" initiative. China is entering a prime opportunity to develop its AI. 
This confidence comes from continuous breakthroughs in core technologies in key fields. 
Zhangjiang Science City, where the Zhangjiang Science Hall exhibition area of the 2026 World AI Conference is located, is home to hundreds of companies for chip designing, manufacturing, packaging and testing, with the scale of the industry accounting for about one-fifth of the national total. In the chip sector, which has been affected by external shocks, China has not only blazed a new path through independent innovation and self-reliance, but has also firmly kept the initiative in AI development in its own hands.
"Computing power is the cornerstone of AI development and governance. It concerns not only technological breakthroughs, but also strategic initiative. Only by basing development on independence and controllability, while ensuring inclusiveness and accessibility, can we continuously strengthen the foundation for AI development," Moore Threads founder Zhang Jianzhong said.
This confidence comes from an increasingly vibrant innovation ecosystem. 
With strong support from scientific and technological innovation, AI is being integrated across all areas of China's economy and society, entering ordinary households and bringing tangible benefits to people's livelihoods, making "Intelligent Manufacturing in China" another shining calling card of Chinese modernization. 
In Shunde, South China's Guangdong Province, and Wuhan, Central China's Hubei Province, after Midea's "AI agent factories" introduced SmartMore's AI visual reasoning platform, the pace of inspection came fully in line with the production rhythm. AI now directly participates in production decision-making, rapidly turning large models into productive capacity. 
In Nanchong, Southwest China's Sichuan Province, and Bozhou, East China's Anhui Province, iFLYTEK Healthcare's "AI Medical Assistant" has significantly improved the efficiency and standardization of medical record writing through functions such as structured consultations and intelligent prompts. 
A number of terminal device companies are relying on a well-developed industrial chain support system to accelerate the launch of new-generation products such as smartphones, intelligent robots and smart glasses, enriching market choices and creating new hot spots in information consumption. 
On August 12, Chinese smartphone brand Honor launched the world's first Robot Phone. 
"China has rich and diverse production and everyday-life scenarios as well as integrated software-hardware engineering capabilities, so this has provided excellent conditions for AI to be efficiently translated from needs into actual experience," Honor CEO Li Jian said. 
This confidence comes from institutional guarantee that coordinates development and security.
Recently, Dongbi Tech Data, together with the School of Digital Economy at Shanghai University of Finance and Economics, released the Global Large Language Model Safety Evaluation Report (2026). Using 313 high-risk science and technology questions as the test set, the report assessed the security prevention capabilities of 38 large language models from China and abroad while helping users obtain, understand and use scientific and technological knowledge.
"Currently, society as a whole is paying close attention to issues such as content security and data security arising from the large-scale applications of AI. Balancing development and security, and advancing scientific and technological innovation in parallel with the rule of law in science and technology and the building of ethics and integrity, will further guide large models and the entire AI industry toward positive and beneficial development and sustainable growth," said Zhu Xufeng, dean of the School of Public Policy and Management of Tsinghua University. 
In recent years, the State Council's Guidelines on Further Implementing the "AI Plus" Initiative have explicitly called for establishing and improving systems for AI technology monitoring, risk early warning and emergency response. The Implementation Guidelines on the Standardized Application and Innovative Development of AI Agents have also made clear that the development of AI agents should adhere to the basic principles of safety and controllability, orderliness and standardization, innovation-driven growth and application-oriented traction. China is accelerating efforts to build laws and regulations, policies and institutions, application standards and ethical guidelines that are suited to the evolving trends of AI, strengthening the security foundation for Chinese modernization and contributing Chinese wisdom and Chinese approaches to global science and technology governance.
    An intelligent grape-picking robot equipped with a high-definition AI vision system moves through a vineyard, harvesting grapes for local farmers in a village in Jinhua, East China's Zhejiang Province, on July 22, 2026.
Guiding AI governance with a global vision
A recent commentary from The New York Times likened the development of cutting-edge AI models to two divergent paths. 
"The United States is behaving as though frontier A.I. models could be the equivalent of nuclear weapons, offering an immensely destructive form of power that requires a careful and jealous watch… Meanwhile, China treats the models that its companies produce as the equivalent of nuclear energy, a lower-risk technology to be shared and commercialized to win friends," read the NYT article.
At the heart of these two approaches lies a fundamental difference in how AI is perceived: Is it a strategic asset to be monopolized in a race for dominance, or a public good that should serve humanity?
China's answer is clear and unwavering: Put people first, ensure AI is used for good, and make it a powerful force for shared prosperity and common security.
Xi called for joint efforts to build a just and equitable system for global AI governance, the Xinhua News Agency reported.
This reflects a deeper understanding of technological and historical trends, promoting shared benefits through consultation and wisdom through good governance. It also demonstrates China's commitment to global AI governance, ultimately serving the vision of a community with a shared future for humanity.
Embracing openness and win-win cooperation to drive innovation and empower industries.
China has emerged as one of the world's most active and fastest-growing hubs for open-source AI models. Chinese open-source AI models have been downloaded more than 10 billion times worldwide, while open-source communities such as AtomGit have brought together more than 11 million registered users.
From topping global large-model leaderboards in certain performance metrics, to steadily advancing multimodal capabilities, and to evolving from single intelligent agents into agent clusters, China's large-model innovation and iteration have been accelerating at an unprecedented pace. This has not only given rise to a diverse array of intelligent application scenarios and unlocked new potential for domestic economic growth, but has also driven technological inclusiveness through advantages such as high performance and low cost. Chinese large models have become "productivity tools" favored by developers and users worldwide, as well as benchmarks in global model evaluations and important reference cases for overseas research institutions.
Openness and open source are more than just a technological development model. They embody a broader philosophy of collaboration and coexistence, as well as a commitment to sharing the fruits of development.
China has launched the AI+ International Cooperation Initiative, calling upon all countries to proactively carry out AI+ campaigns in light of their national conditions, enhance policy exchanges and practical cooperation, and share best practices and solutions on the basis of mutual respect and mutual benefit.
The Action Plan for AI Cooperation and Development sets out eight areas of action, including sharing open-source ecosystems, jointly developing rules and standards, strengthening cooperation on safety governance, and ensuring AI is used for good.
China has launched "Fenghe," a large language model for AI-powered meteorological services, and initiated a global open-source program.
Strengthening risk awareness to ensure AI remains safe, controllable and trustworthy.
With a deep understanding of the trends and logic of AI development, we are continuously improving laws, regulations, policies, mechanisms, application norms, as well as ethical principles to make sure that AI is safe, secure and controllable, and that this fine steed of AI gallops with both speed and stability, Xi said, according to Xinhua.
China has put forward the Global AI Governance Initiative, advocating risk-based assessment, stronger laws and regulations, and the development of ethical guidelines. It has called on countries to jointly prevent risks and continuously improve the safety, reliability, controllability and fairness of AI technologies.
China has also released versions 1.0 and 2.0 of its AI Safety Governance Framework, embedding safety requirements throughout the entire process of model development, deployment and application.
The Global AI Governance Action Plan has identified "safety and controllability" as one of its core principles; An international action plan on AI ethics governance has contributed a framework that is both principled and actionable to global AI governance... From defining directions to charting pathways, China continues to provide international public goods, ensuring that the "swift horse" of AI runs both fast and steadily.
Fostering inclusiveness and mutual learning to build a diverse and harmonious global civilization.
Dujiangyan tamed the Minjiang River without dams, nourishing the Chengdu Plain for over 2,000 years. Confucius taught that "Gentlemen seek harmony but not uniformity." Civilizations have their own paths, best pursued through mutual respect and coexistence. 
Drawing on such Eastern wisdom, Lu Zilong, deputy chair of the World Intellectual Property Organization supervision committee, interprets China's coherent approach to AI governance.
Today, the Eastern wisdom is being translated into concrete initiatives. The "cultural interaction engine," developed by the institute for Long-term AI Research Center and the Institute of Automation of Chinese Academy of Sciences, uses AI to uncover links between world cultural heritage sites, presenting the shared values and diversity of human civilization to users in more than 170 countries and regions.
The Milan Winter Olympics has launched the first official LLM in Olympic history, powered by Qwen, a Chinese large model, serving both professional operations and public services, a new era of smart winter sports experiences.
Chinese and Malaysian companies have jointly established a multilingual AI translation center for ASEAN, supporting translations across more than 130 languages and enabling film and television content to be translated in as little as 30 minutes.
From cultural dialogue to sports, from language to human connections, Chinese AI is bridging distances, allowing civilizations to flourish through inclusivity and be revitalized through exchanges.
Promoting solidarity and improving global governance to prevent new historical injustices in the AI era.
During the 2026 WAIC and High-Level Meeting on Global AI Governance, the World Artificial Intelligence Cooperation Organization (WAICO) was established, with 38 countries becoming its founding members. 
The blueprint laid out a year ago has now borne fruit. As the world's first intergovernmental international organization on artificial intelligence, WAICO is committed to AI for good and inclusive benefits, adheres to the purposes and principles of the UN Charter, and is open to all countries, charting a new course and coordinates for global governance in the age of intelligence.
China has sought to translate its sense of responsibility into concrete action. By upholding multilateralism, bringing the international community together and continuously seeking the broadest possible common ground on global AI governance, China is working to ensure that AI can truly become a valuable common asset of all humanity.
Looking to the future, fulfilling the responsibility of governance through action
Looking back at the summer of 1956, the spark of "artificial intelligence" was quietly kindled at a workshop at Dartmouth College in the US. 
Over the past 70 years, AI scientists and researchers around the world have explored the unknown, moved forward through twists and turns, and achieved breakthroughs through perseverance, continuously expanding the boundaries of technology.
History has witnessed Chinese science and technology carving furrows out of barren ground and setting off from a faint glimmer of light. China has progressed from following behind to running alongside others and then to gaining the initiative on more tracks. Every rut and every milestone along the way has deepened its understanding of the power of technology, while also prompting clearer reflection on where the road ahead will lead and how far it can go.
Inclusive development for the benefit of all is the right path forward, and it is a path that grows broader as we travel further. 
Remote control of pond aeration, round-the-clock online monitoring of water-quality parameters, precise feeding by drones... In Takeo Province in southern Cambodia, with support from an integrated smart farm development program implemented by China, an intelligent rice-fish farming model has significantly improved the survival rate and quality of local giant freshwater prawn seedlings. Annual income per hectare has increased from about $1,000 to more than $3,000, bringing real increases to the incomes of local farmers.
In Saraburi Province, Thailand, the Chinese-developed "YUKON" system has equipped a traditional mining area with a "digital brain." From excavators to mining trucks, and from power monitoring to transport routes, this parallel mining operating system, based on an AI large model, can make the optimal allocation of equipment across the entire mine within milliseconds. Efficiency has risen by 16 percent and electricity consumption has fallen by 20 percent.
SCG International General Manager Jirapat Janjerdsak said, "China's AI technology has shown us the possibility of achieving a mine with 'zero casualty, high efficiency and low emissions.'"
Along the Red Sea coast, as the tide recedes, sediment samples are collected into containers. Through China's AI-powered marine drug intelligent screening platform, they become a "seed bank" for new antibacterial agents.
At Djibouti's Doraleh Multi-Purpose Port, extreme weather such as high temperatures, short bursts of heavy rain and sudden strong winds frequently causes disruptions. MAZU, an AI-powered meteorological early-warning solution from China, has helped establish a full-chain early-warning system covering "monitoring, forecasting, warning, services." 
Helping safeguard countless homes and protect peace and safety far and wide, Mohamed Ismail Nour, director general of the Djibouti National Meteorological Agency, said, "Djibouti hopes to steadily advance its economic and social development by drawing on Chinese technologies."
To bridge the digital and intelligent divide, it is better to teach people how to fish than simply give them fish.
Data from the International Telecommunication Union show that about one-third of the world's population still has no access to the internet. The World Bank's Digital Progress and Trends Report 2025: Strengthening AI Foundations shows that low- and middle-income countries lag far behind high-income economies in both the number of AI systems and available computing capacity; a survey by the African Data Centres Association has found that most of the world's data center capacity is concentrated in developed economies, with Africa accounting for less than 1 percent.
Without coordinated intervention, disparities in AI development may further evolve into a digital and intelligent divide, or even a North-South divide, posing new challenges to global development. 
China has held AI capacity-building workshops, launched a special cooperation program on AI science and technology innovation under the China-proposed Belt and Road Initiative, developed the "Digital South" brand under the Global Development Project Pool and established the China-ASEAN AI Industry Innovation Center… A series of pragmatic measures have crossed mountains and seas, using Chinese expertise to help countries, particularly those of the Global South, strengthen their capacity building.
The great road takes us far when traveled together; working together, we embark on a new journey. China has announced that over the next five years, it will provide developing countries with 5,000 opportunities in AI training and seminar programs; develop international AI application cooperation centers with the ASEAN, the League of Arab States, the African Union, the Community of Latin American and Caribbean States, the Shanghai Cooperation Organisation and BRICS; and promote the applications of the MAZU AI-powered meteorological early-warning solution in 30 countries.
Standing at a new historical starting point, China is willing to work with all parties with a more open approach, more pragmatic action and a longer-term vision, to seize the opportunities and address the challenges brought by AI development, creating a better future for human society.
This was compiled and translated by the Global Times based on an article originally published on Page 1 of the People's Daily on August 13, 2026.
。品牌专属紫毯贯穿全场，入口两侧陈列着尤文不同年份的限量版联名球衣与球星亲签足球，吸引球迷驻足打卡。演播厅内，传奇球星图拉姆与演员李泽锋现场调制“百岁山特调”饮品；台下，即将获得香港赛事观赛资格的圆梦球迷端坐现场，等待与传奇球星近距离对话。从打卡展区、紫毯设计，到圆桌对话、球星问答，整场活动布满辨识度极强的品牌体验触点，也由此生发出一个值得行业思考的问题：当流量天然向球星、赛场倾斜，百岁山如何搭建沉浸式体验场域，把大众注意力从赛事拉回品牌自身？一、十年同行：从赞助商到共创者百岁山与尤文图斯的合作始于2017年。彼时，品牌标识出现在场边广告板及新闻发布会背景板上；2019年，在尤文图斯中国行期间成为球衣后背赞助商；2023年续签五年至2028年，双方基于“追求卓越和尊重传统”的共同价值观深化绑定。2026年盛夏中国香港之行，百岁山首次以袖标形式出现在比赛球衣上——从广告板到球衣后背，再到袖标，嵌入深度循序递进。

B | 这种长期底气，源于深层契合：尤文是欧洲最具历史积淀的豪门之一，百岁山以“水中贵族”立足，两者在“坚守本真、追求卓越”的精神底色上一脉相通。功能上，足球运动对科学补水有天然刚需，百岁山源自深层岩脉的天然矿泉恰好契合。正因如此，“百岁山青春圆梦计划”不是偶发的营销动作，而是品牌价值观的一致外化——2025年1.0版送球迷赴都灵，2026年2.0版落地香港，全网招募、直播引爆、线下体验形成完整闭环。百岁山不再满足于“赞助商”身份，而是以“体验创造者”的姿态，主动搭建品牌与用户的情感桥梁。

C | 二、三重策略突围：把用户注意力从球队拉回品牌本身体育赞助与生俱来的难题，就是流量天然倾向于赛事、球队、球星，赞助方容易沦为配角。百岁山用三层设计，给出了自己的答案。1. 视觉权益私有化：从广告牌到球衣袖标不同于可被替换的场边LED，百岁山此次拿下尤文图斯球衣袖标专属权益。袖标随球员跑动、特写、庆祝而持续入镜，成为球队视觉形象的一部分。这种“贴身绑定”将曝光从环境噪声升级为身份符号——观众在记住球员的同时，也记住了袖标上的品牌。2. 叙事话语权转移：把“看球赛”变成“圆球迷的梦”以往体育赞助叙事多围绕战绩、球星展开。百岁山转换叙事主语：2025年送球迷赴都灵，2026年落地香港，用户关注点从“球星有多厉害”转向“品牌帮我实现了什么”——品牌从蹭热度变为搭舞台。

D | 3. IP长效化运营：挣脱单次赛事周期大多数赞助项目随赛程结束而终止。

E | 百岁山将“青春圆梦计划”设计为可逐年迭代的固定IP，在用户心智中锚定“百岁山每年都会为球迷带来圆梦机会”的预期，让品牌影响力穿越赛事周期，持续积累认知。三、多元议题升维：从竞技输赢到人生梦想权益与IP架构解决品牌“被看见”的问题，直播的内容设计则承担了价值传递的任务。8月4日直播集结多圈层嘉宾：传奇球星图拉姆、央视评论员刘嘉远、主持人刘语熙、演员李泽锋，以及林梦鸽、阿刁、克里斯等多位足球达人与球迷代表。专业体育、大众文娱、品质生活、真实用户四大圈层同台，意图明确：把足球话题延伸为具备大众共鸣的人文议题。上半场圆桌会谈，林梦鸽直面“女解说不懂球”这一行业刻板印象，分享女性体育从业者的真实困境；李泽锋结合演艺经历探讨外界偏见与理想现实的落差；圆梦亲历者阿刁从普通球迷视角分享自我成长；花式足球运动员克里斯站在跨文化视角解读何为“主角”。

F | 圆桌落点回归大众实用话题——高强度工作下的补水养护，各位嘉宾分别分享各自的养护补水方式，自然衔接百岁山产品内核。

G | 在球星问答中，当图拉姆被问及还想圆什么梦时，他跳出竞技胜负，道出“希望世界和平，减少歧视”的期许，并直言“足球和百岁山的水不可分割，运动员就该喝好水，喝百岁山的水”。这场直播，传奇球星保障了顶流关注度，多元议题则完成品牌价值升维——不只讲球赛输赢，而是探讨梦想、坚持、纯粹，与百岁山品牌内核彼此呼应。四、品牌搭台：让“圆梦”成为可感知的体验本次“百岁山青春圆梦计划2.0”围绕香港观赛与深圳直播两大场景，设置了多层级体验触点，让“圆梦”落地为可感知的品牌互动。深圳直播现场，品牌标志性的紫色贯穿全场，在艺术馆空间内构建出兼具运动活力与高端质感的主场氛围。展陈区以“尤文百年历史”与“圆梦IP成长”双线叙事，签名球衣讲述俱乐部荣光，“水源地探秘”装置则让球迷直观感受百岁山的品质源头。定制周边随物料包发放，既是纪念品，也是社交传播的天然载体。“大咖开麦”对话环节打破球星单向输出的固化模式，图拉姆见面会则让“圆梦”从概念落地为真实记忆。每个触点分工明确：品牌色与展陈吸引打卡传播，水源地互动传递品质认知，定制周边创造社交内容，见面会增强归属感——用户从“看见品牌”升级为“体验品牌”。

H | 五、用户共建：让普通热爱者成为故事主角青春圆梦计划2.0采用全网公开招募，不设粉丝、职业、年龄门槛。圆梦团中，有刚结束高考的18岁少年，足球陪伴他走过整个中学时代：“自打我获得中奖资格开始，我不止一次怀疑这只是一场梦。”高考落幕、十八岁成年奔赴香港，这场圆梦之旅成为他最珍贵的成年礼。圆梦团还有一位热爱尤文多年的退休姐姐：“置身看台感受数万人同频共振的热烈氛围，1-0的比分令人心潮澎湃。感谢百岁山，圆了我的一场梦。”他们没有网红光环，只是万千普通球迷的缩影。百岁山没有把稀缺体验全部派发给头部KOL，而是交给普通用户。线上直播让千万网友云端共赴，线下普通人奔赴赛场书写自己的圆梦故事——双向共振，沉淀品牌长久的情感资产。百岁山与尤文图斯的十年合作，折射出中国品牌体育营销的迭代：从早期依赖俱乐部影响力的“蹭光”模式，转向主动策划深度体验、持续输出内容、与用户共创价值的“共建”模式。复盘案例，三条经验值得借鉴：权益资产化——将稀缺权益转化为品牌自有符号；叙事人文化——跳出胜负，挖掘跨圈层共情议题；用户长期经营——以年度IP持续迭代，让热度不随终场哨消散。

I | 不少品牌追逐瞬时流量，陷入“赞助-曝光-归零”的循环。百岁山提供了另一种答案：真正的体育营销，不只是借赛事光芒照亮品牌，更是依托顶级资源，守护普通人心中的热爱微光——从被动获取Logo曝光，到主动掌握叙事话语权；从依附单次赛事，到打造可持续年度IP；从聚焦球队球星，到看见千万普通球迷的梦想。赛事热潮终会退去，但坚守纯粹、成全热爱的品牌内核，会沉淀为长久珍贵的无形资产。